I stumbled across this story on BBC News Online. Now, I’ll admit to having Arnold Schwarzenegger as one of the people I hold in high regard and this story is another example of why. Among the qualities I admire about the Oak is his positive, energetic, approach to things and his refreshing candour.
He’s right, the environmental lobby does have an image problem. You have to stop telling people about what they’re going to lose and give them a positive picture. It’s a strange approach really, approaching what is a very positive mission (saving the planet) by focusing people on what they will lose, by trying to guilt trip them. You need to take an approach that will turn them on to what you’re trying to achieve, not off. He’s right, it’s time to make the environmental lobby sexy.
Mike says:
He was just on the cover of a green edition of Outside Magazine. He’s had such an interesting life, and is a very interesting man. I hope he can help.
12 April 2007, 9:28 pmSeamus Anthony says:
Hi Richard,
The blog is looking great, and thanks for the comment at TCT, I left some rambling reply there.
Back to the grindstone.
12 April 2007, 10:10 pmLewis says:
Oh that’s awesome, go Arnie! What a guy!
15 April 2007, 10:51 am